YSL Rouge Pur Couture in 52 Rosy Coral

YSL makeup counters world over are facing an unexpected issue: they can’t keep a certain lipstick in stock. Rouge Pur Couture in 52 Rosy Coral is selling out at unprecedented speed and it’s all because actress Jeon Ji-hyun wore the shade on the South Korean TV soap "My Love from the Star.” The shortage is resulting in countless grey market listings, where the shade is going for double the retail price on sites such as eBay. If you come across a rare Rosy Coral, snap it!