Olay White Radiance CelLucent™ Fairness

CelLucent™ Fairness – sheer radiance from deep within
The skin’s appearance is determined by how light reflects off it and also how the cells deep in the skin reflect light. Truly translucent, glowing skin is thus only possible when fairness is rooted at the cellular level because more light is able to penetrate the skin and reflect its true glow. This improvement in fairness is so remarkable, it can only be called CelLucent™ Fairness.
True fairness that adds that inner glow to the face and gives the complexion a translucency that is skin deep – across a multitude of epidermal skin layers. To ensure an inner radiance that comes from fairness deep within the epidermis, women need to maintain a healthy skin turnover rate, keep skin well hydrated and protect skin from environmental damage.
CelLucent™ Fairness describes skin that has reached close to its naturally lightest hue due to active penetration by Niacinamide down the epidermal cell layers and White Radiance itself that improves hydration and skin cell renewal at the epidermal cell layers. In fact, what is unique is Olay’s insight into CelLucent™ Fairness – the combination of true fairness from deep within cell layers, translucency and hydration.
First of all, fairness from deep within the cell layers is determined directly by the amount of melanin in those cells. While melanin is part of the cell’s normal functioning, dark spots caused by the over-production of melanin in skin cells exacerbate the uneven appearance of the skin surface. To achieve CelLucentTM Fairness, melanin transfer deep in the skin must be minimized so that cells at the deepest epidermal skin layers are at their lightest possible hue.
The second aspect to achieving CelLucentTM Fairness is translucency - that X-factor that goes beyond and help in the attainment of an improvement in the evenness of the skin’s tone and improvement in reduction of blemishes. As cells stay on the skin’s surface, they are exposed to various environmental factors that may damage the appearance of the skin. High cell turnover rate (the renewal of outermost cells), ensures that the cells at the surface are always bright and new, giving skin a translucent sheen.
Hydration is the third aspect that helps to deliver CelLucentTM Fairness. As the skin’s appearance is determined by how light reflects off it and how the cells deep in the skin reflect light, cells need to be well-moisturized to allow light to be reflected back vividly. For skin to glow with that CelLucentTM Fairness, the translucency of epidermal cell layers must be coupled with a silky smooth hydrated surface so that your skin’s inner fairness shines through.
The CelLucent™ Whitening Active – The highlight of Olay’s whitening technology
Armed with the scientific insight that fairness is rooted at the cellular level, Olay scientists have reached a concept in whitening technology – the CelLucentTM Whitening Active that powers Olay White Radiance. The CelLucentTM Whitening Active is a combination of Niacinamide, Pro-Vitamin B5, antioxidant Vitamin E and Hesperidin.
Research shows that Niacinamide can inhibit melanosome (packets of melanin) transport to surface skin cells, thus ensuring fairness right at the cellular level. It has also been shown to aid the general health of skin by improving the skin barrier and skin cell turnover rate. Bolstering these positive benefits are Vitamin E, an anti-oxidant that protects the skin from premature ageing, and Vitamin B5, which enhances the miniaturization benefit of Niacinamide.
CelLucent whitening technology doesn’t focus primarily on the skin surface to create a temporary fairness that can be lost once skin cells are sloughed off, the Olay White Radiance CelLucentTM Whitening Active, works at the cellular level for that fairness that glows from within.
Well, what do skin experts think of CelLucent™ Whitening Technology? According to a survey data collected from 167 dermatologists at a recent regional dermatology conference after they viewed a P&G presentation, “8 out of 10 dermatologists agree that the CelLucent™ Active works deep within the skin’s surface to lighten and even out skin tone”
Light up 10 million cells!
So just how “cellular” does Olay’s CelLucent™ Fairness get? Try 10 million cells! That is the extent to which the formulation of Olay White Radiance works to give you translucency at the cellular level.
And to help women achieve CelLucentTM Fairness, Olay White Radiance launches with a full range: Protective Cream with SPF 24, Protective Lotion with SPF 24, Restoring Night cream, Whitening and Soothing mask, UV Blocker with SPF 30, Eye Serum , Spot Corrector and a Purifying Foaming Cleanser.

The Olay White Radiance Line-up

Olay White Radiance Protective Cream with SPF 24 $27.90
An everyday cream perfect for people who like their moisture creamy thick.

Olay White Radiance Protective Lotion with SPF 24 $27.90
An easy to apply lotion, ideal for a lighter feel and can be used daily.

Olay White Radiance Restoring Night Cream $27.90
A night cream to protect from the harsh cold blast of the air-con.

Olay White Radiance Whitening & Soothing Mask $29.90
An intense formulation mask for weekly use. Leave for 15 minutes to soak up the whitening and moisturizing benefits.

Olay White Radiance UV Blocker with SPF 30 $27.90
Ideal for Whitening Divas who spend a lot of time outdoors.

Olay White Radiance Eye Serum $27.90
Apply special care to the thinner skin around the eyes, use morning and night before applying moisturizer.

Olay White Radiance Spot Corrector $27.90
For eradicating dark spots, can be used morning and night, after cleansing and before applying moisturizer.

Olay White Radiance Purifying Foaming Cleanser $ 8.90
The purifying foaming cleanser effectively deep cleanses the skin to remove dirt, oil and make-up to prepare the skin before any application of Lotion and Creams.

The regimen is available from 2 February 2009, at all leading pharmacies and supermarkets.