La Mer - Oceana's World Oceans Day Campagin

2010 marks the FIFTH anniversary of La Mer’s partnership with Oceana, the world’s leading international ocean advocacy organization.

To celebrate, La Mer has created a limited-edition 100 ml World Oceans Day “blue” Crème de la Mer jar and will make a $200,000 donation to Oceana. This is the first time the look of La Mer’s signature Crème de la Mer jar has been changed; “going blue” signifies the brand’s continued commitment to the oceans.