Tuesday, January 24, 2012


Christian Dior described purple as a demanding and sophisticated shade:

the “king of colours.”

This favourite colour now makes its mark as a weapon of seduction with the three new Les Violets Hypnotiques limited-edition nail polishes.

From the iconic lilac worn by the couturier’s muse Mitzah Bricard to the deepest aubergine shade adorning the legendary bottle of the Poison fragrance, purple comes in endless shapes and forms in the Dior world.

Floral, it is a fashion echo of the mysterious beauty of the iris and clematis. Radiant, it slips into Couture collections and unfurls the infinite richness of its shades in the chromatic palettes of Dior makeup.

With this exclusive collection, the House of Dior offers a trio of hypnotic, elegant and captivating purples:

The deep, enchanting purple of Poison (Dior Vernis No. 996)

The sensual, luminous aubergine shade of Orchid (Dior Vernis No. 981)

Its intense, shimmering version: Shadow (Dior Vernis No. 783)

The three “Les Violets Hypnotiques” nail lacquers by Dior will be available from

February 2012 in the Christian Dior boutique at 30 avenue Montaigne

as well as selected retailers worldwide.

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