Thursday, May 10, 2012


More than five million Heroine Make Long & Mascaras have flown off the shelves since 2005!APRIL 2012 – The latest sensation from Japan: sky-high lashes with the flick of a wand. Leading Japanese drugstore label Heroine Make’s award-winning mascaras just got an update with new and fabulous formulas launching this month. The promise: 120% longer lashes and 130% more volume than the original raved-about formulas.

Voted the No. 1 Mascara in Japan by @ cosme’s prestigious Best Cosme Awards in 2009 and 2010, Heroine Make Long & Curl Mascara is the best-seller of the brand.

It features a curl-set polymer that is light, fine and tight. When applied after a lash curler, your curl will stay intact and won’t collapse. In fact, because of this exceptionally fine, lightweight technology, you have the option of brushing on a layer of this mascara for a natural look, or applying multiple coats for maximum drama with zero flaking.

Its XS brush is particularly suitable for Asian eyes, and will reach the finest baby lashes at the corner of the eyes, offering an amazing eye-opening effect. And the colour pigment offers you an absolute black that’s more intense than many other mascaras.

Price at S$21.90 available at major Watsons, Guardian, Sasa, Nishino and Meidi-ya.

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