KATE BY KANEBO MAKING ITS DEBUT IN SINGAPORE - from mid July 2010

Finally! Kate cosmetics is coming to Singapore!
KATE was born in 1997 as an authentic Japanese brand of self-selection makeup for teenage and twenty-something women, a consumer segment closely attuned to fashion. The brand concept was not to follow conventional trends but to propose an ever-evolving, urban collection of cool and sharp makeup items in new colors and types. The slogan for KATE has stayed the same for more than a decade: “No more rules.” Liberated from fixed rules about makeup, KATE users can apply makeup in styles and colors of their very own. The slogan strikes it right: KATE continues to seize the top share of the self-selection makeup market for young women in Japan.


Expect Limited edition Spring/Summer and Autumn/Winter collections to hit shelves bi-annually. The sweet ending? Prices range from $8.50 to $35.00. KATE Cosmetics will be available from mid July 2010 at selected WATSONS stores. A definite must-have to your make-up stash.